Biotech Commercial & Marketing Consulting

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For the last 15 years I have marketed, managed, and launched various 510K-cleared, PMA, and CLIA-validated molecular In Vitro Diagnostics (IVDs)-i.e. medical test. My IVD journey began with various technician roles, including validation, quality control (QC), and manufacturing at Abbott Labs and Abbott Molecular. My core competencies include:

• Crafting and Implementing Long-term Strategic Commercial Plans
• Designing and Leading Go-to-Market Strategies
• Driving Product Development and Launches
• Branding and Market Development
• Digital and Traditional Downstream Marketing
• Leading Teams or Contributing Individually
• Oncology and Infectious Disease IVDs
• Startups to Large Biotechs